Author
Evan Dechtman
Founder, TopSpin Digital
Evan Dechtman is the founder of TopSpin Digital, a marketing platform built for racquet sports professionals. He works with tennis, pickleball, padel, squash, and platform tennis coaches and facility owners to help them get found online, fill more court time, and run a better business. Evan writes about practical marketing, growth, and operations for the people who actually run the courts.
Posts by Evan Dechtman
April 1, 2026
5 Ways Racquet Sports Coaches Can Get Found on Google
Local search is the fastest path to new students. Here are five practical moves that put your coaching business at the top of the page.
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April 15, 2026
Why Most Tennis Coaches Don't Need a Bigger Ad Budget
Spending more rarely fixes a leaky funnel. Learn what to optimize before you scale paid media.
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May 1, 2026
The Marketing Stack Every Pickleball Facility Should Have
From booking to follow-up, the right tools turn casual drop-ins into loyal members. Here is the stack we recommend.
Read moreMay 5, 2026
How Racquet Sports Facilities Fill Courts and Grow Memberships in 2026
The full top-of-funnel system that keeps a facility's calendar full year-round: local visibility, intro offers, the membership funnel, and what to measure every week.
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May 8, 2026
The Programming Playbook: Turning Clinics, Leagues, and Camps Into Recurring Revenue
Programs are the highest-margin product a facility sells, yet most are marketed as an afterthought. Here is how to package, price, and promote them so they fill on the first promo cycle.
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May 12, 2026
Never Miss a Lead: The Front-Desk Automation and Reputation System Every Facility Needs
Most facilities lose a third of their inquiries to slow follow-up and never ask satisfied members for reviews. Here is the combined automation and reputation engine that fixes both.
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