The Game Plan Call
Free strategy session for racquet sports pros.
A full-service agency, focused on one sport.
TopSpin Digital is the racquet sports division of HEARD Digital Marketing — bringing serious agency capabilities to the coaches, clubs, and facilities that make this sport tick.
The Agency Behind the Division
HEARD Digital Marketing.
HEARD Digital Marketing is a Denver-based agency that has helped more than 350 local businesses get found online, build trusted brands, and convert that visibility into real revenue. Across more than a decade of work, HEARD developed deep expertise in the channels that matter most for service businesses: search, local SEO, social, email, paid media, and marketing automation.
As racquet sports exploded — first tennis, then pickleball, padel, and beyond — it became clear that coaches and facility operators were under-served by traditional marketing agencies. Generalist firms did not understand the rhythms of court-based businesses. Cookie-cutter playbooks did not fit. So we built TopSpin Digital as a dedicated division, with offerings designed specifically for this industry.
When you work with TopSpin Digital, you get the full weight of a real marketing agency behind you — strategy, creative, technical SEO, automation, and AI tooling — applied to a single industry we know intimately.
What makes us different.
Specialists, not generalists
We work exclusively with racquet sports. Every recommendation is informed by what actually moves the needle in this industry.
Built around the coach
Coaches and operators have unusual schedules, unusual sales cycles, and unusual customers. Our process is designed for that, not against it.
Modern tools, human strategy
We use AI and automation aggressively, but every campaign starts with a real conversation about your goals and your market.
Meet the Founder
The person behind the work.
Evan started out as a musician, guitar in hand, with a deep love for the arts. At twenty-three, he and his business partner renovated an old theater to bring live music and cinema back to their community. The shows were great, the space was beautiful — but people were not showing up.
That's when Evan realized it wasn't just about the show. It was about being seen. He taught himself how to get visible online, learned search marketing before it went mainstream, and filled that theater with an audience.
That spark led him to found HEARD Digital Marketing, helping more than 350 local businesses get found, get trusted, and get booked. He went on to build DoorDesk.ai, bringing AI-powered automation to property management.
Today, with TopSpin Digital, Evan is channeling everything he has learned into a platform built for a sport community he believes in deeply. The mission: help racquet sports professionals stop drowning in admin and start focusing on what they love most — coaching.
"The best coaches in the world shouldn't be spending their evenings chasing payments and managing spreadsheets. That's what we built TopSpin to solve."
Evan Dechtman, Founder & CEO
Behind Evan is the full HEARD team — strategists, designers, content producers, SEO specialists, and automation engineers — all working together to deliver TopSpin Digital's services to coaches, clubs, and facilities across the country.
What We Do
The full marketing stack for racquet sports.
Every TopSpin Digital engagement starts with a custom digital marketing strategy built for your sport and your market. From there we run your social media and content, handle local SEO and Google visibility so new students can find you, and put marketing automation and AI tools behind it all so leads never slip through the cracks.
Let's talk about your business.
Book a free discovery call. We'll learn about your goals and tell you exactly what we think will move the needle.
Book a Discovery Call